In Person ACP 2024

The Annual Industry Conference for Coupons & Promotions will be IN PERSON this year!

Sign up to gain valuable insights about evolving shopper behavior, fraud mitigation/solutions and the future of coupons and promotions

Why Attend?

Why attend?
  • Make valuable connections you can call on throughout the year for advice and support
  • More than a dozen sessions covering all aspects of coupon efficiency and effectiveness
  • Feel part of a supportive, dynamic, diverse community who are passionate about the world of coupons
What will you learn?

The conference is two days of content, conversations and engagement with coupon industry leaders discussing best practices, emerging trends and technologies via panels, case studies and research:

  • Research, Surveys, Trends & Insights on Changing Consumer Shopping Habits

  • Hot Topics:

    • Emerging Incentive Programs and How to Evaluate Them

    • Digital Coupon Discrimination Legislation

    • E-Settlement Panel

    • Retail Loyalty Program Panel

    • How are marketers using Artificial Intelligence (AI)?

  • Coupon Strategy, Targeting and Personalization, Omnichannel

  • Universal Digital Coupons Market Expansion & Learnings

  • Fraud Mitigation

  • 2027 GS1 Sunrise of 2D Barcodes and the opportunity for Coupons & Shopper engagement

  • Best practices to maximize efficiency & effectiveness while minimizing risk

Attendee Checklist

We can't wait to see you in IN PERSON in October!
  1. Register for the conference (Scroll down for registration details)
  2. Reserve your hotel room ($239 group rate)
  3. Closer to the event we will send you more details about the schedule of events
  4. Submit a coupon question so we know what you want to hear about during the conference!

Questions?

Fill out the form below and we’ll get in touch, or contact John at (610) 789-9993.

SPEAKERS

SESSIONS

DAYS

Schedule

We will update the agenda with session times, titles and descriptions as soon as final speakers are confirmed.

9:30 AM - 10:30 AM Central Time
ACP Coupon & Promotion Best Practices - Meet & Greet | Parkside Room

Informal meet & greet

8:30 AM - 12:00 PM Central Time
CIC Board Meeting
10:00 - 11:30 AM Central Time
JICC Meeting
11:45 AM - 12:45 PM Central Time
Lunch | Grand Ballroom
Conference Co-Hosts: Kathy Hayden (Inmar) and Deb Gauthier (RRD)
Kiersti Torok, Torok Coupon Hunter

Bill Beyea from Inmar will walk through the latest trends and insights on coupon distribution and redemption, including shifts between paper and digital methods, as well as shopper insights related to grocery purchase decisions and incentive usage

Bill Beyea, Inmar
2:00 PM Central Time
Sponsor Spotlight: Arrowhead | Grand Ballroom

Rising Prices, Changing Habits. People are feeling the pinch as they make even the most minor of day-to-day purchases. The stress on their purse strings is palpable, leaving consumers
frustrated—and pushing back as they strategize ways to stretch their dollars. Join RRD’s April Masters, senior content marketing manager, and Christine Champion, senior researcher for an insightful session during which we will examine evolving CPG shopper behaviors including findings from RRD’s latest CPG- and grocery-focused research. Gain invaluable insight into shifting preferences, purchasing patterns, and the saving behaviors of consumers under pressure. Discover how you can anticipate the needs of today’s discerning shoppers and adapt your strategies accordingly.

 

April Masters, RRD
2:35-3:00 PM Central Time
Break | Grand Ballroom

Coordinating trade and national consumer budget spend, distributing digital coupons, via click to card loyalty programs and retail media networks are becoming increasingly more effective in reaching and impacting shoppers. Retailer loyalty programs offerings are different, so “mileage may vary” Join us as we bring leading retailers to the stage to showcase the programs they offer and discuss the opportunities for retailers and manufacturers to partner to win over shoppers.

In our increasingly data-driven world, personalized experiences are crucial for effective customer engagement. Join us to discover how artificial intelligence (AI) is revolutionizing the creation of tailored and meaningful interactions with consumers. This session by Inmar will answer three key questions the audience likely has about AI:

What is AI? What are the various types of AI and what do they do?

How is AI impacting the Coupons, Promotions and Incentives marketplace today, for retailers, brands, marketers and consumers?

What does the future look like for AI? What innovations and future applications are in development to take AI to the next level?

We will delve into various use cases where CPGs leverage AI to enhance their marketing practices, providing practical approaches to harness these technologies for valuable customer experiences.

This will help the audience learn how predictive analytics, machine learning algorithms, and natural language processing can transform marketing strategies, optimize campaigns, and drive brand loyalty. We will discuss how AI is used for campaigns, targeting, and content creation, as well as how personalization with AI drives innovation throughout these strategies. This session will allow attendees to discover how brands can strike a balance between leveraging AI capabilities and preserving genuine human connections to gain actionable insights on navigating the evolving landscape.

Adam Hobbs & Orr Orenstein, Inmar
4:30 PM Central Time
Sponsor Spotlight | Grand Ballroom
Nicki Sledd, Reckitt
5:00 PM Central Time
Break between sessions and reception
5:30 - 7:00 PM Central Time
Reception & Awards | French
7:30 - 8:30 AM Central Time
Breakfast | Grand Ballroom
Conference Co-Chairs: Deb Gauthier (RRD) and Kathy Hayden (Inmar)

In an era of rapidly evolving criminal threats and reduced law enforcement resources, the coupon and promotions industry faces unprecedented challenges. It is crucial to adapt and innovate to ensure the security and efficacy of this vital marketing channel. Join us to explore cutting-edge strategies that protect your business and contribute to broader criminal justice efforts.

  • Set yourself up for success by ensuring your strategy extends beyond deterrence and detection and includes the data points critical for criminal investigation and prosecution.
  • Improve the likelihood of law enforcement action by leveraging specific crime classifications beyond general fraud and counterfeiting to raise the feasibility of case adoption and prioritization.
  • Increase internal stakeholder and executive support by positioning your crime prevention strategies as a Corporate Social Responsibility (CSR) pillar, highlighting the ethical and social benefits of loss reduction programs.
David Lake, Center on Shadow Economics
9:20 AM Central Time
Sponsor Spotlight | Corporate Traditions | Grand Ballroom

Resellers are wiping out inventory levels, overindulging in promos with misuse & abuse,  and often have multiple T & C violations.  This session will take a deep dive into the damage being done by these type of customers.  How can we all be aware and smarter when setting up cross promotional offers?  What ways can we minimize fraud and still drive sales?   How are resellers affecting normal customers shopping retail stores?  This session will walk through a real life example of a customer who has been actively profiting off of weak controls and overlapping promos for years.  It will show how customers such as this are profiting by getting large volume of merchandise for free and then reselling, doubling their profits, while retailers are left with the aftermath.

Melissa Van De Carr, Walgreens
9:55 AM Central Time
ACP Update | Grand Ballroom
10:05 AM Central Time
Break | Grand Ballroom
There’s no denying digital coupons are growing in popularity and gaining consumer acceptance. But not with everyone. And it’s the naysayers you have to watch out for.
As retailers and the coupon industry change and embrace technology, it’s tempting to brush off couponers who are opposed to the accelerating pace of progress – they’re out of touch, and out of step with the times.
But they’re becoming more vocal. And they have powerful allies. Legislators across the country are showing an increasing interest in regulating digital coupons to make them more equitable for everyone. As the industry works to make its voice heard in the debate, why did this become a debate to begin with? What are the consumer concerns that are not being addressed? And what can the industry do to encourage greater consumer acceptance of digital formats before it’s too late?
Bill Wunner, Coupons in the News
11:10 AM Central Time
Update on Digital Legislation | Grand Ballroom
11:45 AM Central Time
Lunch | Grand Ballroom
12:40 PM Central Time
Sponsor Spotlight: CIC | Grand Ballroom

Digital incentives are not fraud-proof and technology-centric loss prevention efforts have vulnerabilities. Criminals are adapting to new security features and technologies. Complacency will have a heavy price for those who assume that fraud will go away in the digital world.

Brianne Iannetti, Sanofi | Bud Miller, CIC

50 years ago the first barcode scan took place with a pack of gum. Since then, barcodes have evolved to become a critical component for the entire consumer goods industry. This evolution is continuing with two-dimensional (2D) barcodes that allow for larger amounts of data to be captured in a single scan. Join GS1 US to learn how 2D barcodes can benefit manufacturers to consumers and everyone in between. Gain insights on the impact this evolution will have on the industry and how you can prepare for this new dimension in barcodes.

Amy Behm, GS1 US
1:45 PM Central Time
Universal Coupons: Manufacturer Panel | Grand Ballroom
Brett Watson, The Coupon Bureau
2:50 PM Central Time
Conference Wrap Up

Event Registration

Registration includes access to all general sessions, one breakfast, two lunches, one evening reception and all snack breaks.

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        The Drake

        Downtown Chicago

        The ACP has secured a group room rate of $239/night plus tax. Rate includes free WiFi.

        Celebrating over 100 years, the historic Drake hotel is on the Magnificent Mile and in the famed Gold Coast area of shops, dining, and nightlife. Walk to Oak Street Beach, Water Tower Place, and 360 Chicago.

        Book your room on The Drake website

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        Submit Coupon Question

        Submitted questions will help us understand the topics participants would like to learn about during general and Q&A sessions. 

        We will do our best to answer conference participant questions or connect you with someone who can help.

        These questions will help us prepare our Q&A speakers for common questions. We'll do our best to connect you with someone that can help with your question.

        Who Attends?

        The Industry Coupon Conference is an annual gathering of manufacturers, retailers and solution providers focused on best practices, emerging trends and technologies via panels, case studies, and research.

        LEARN MORE