In Person ACP 2026
The Annual Industry Conference for Coupons & Promotions will be IN PERSON this year!
Sign up to gain valuable insights about evolving shopper behavior, fraud mitigation/solutions and the future of coupons and promotions
Why attend?
- Make valuable connections you can call on throughout the year for advice and support
- More than a dozen sessions covering all aspects of coupon efficiency and effectiveness
- Feel part of a supportive, dynamic, diverse community who are passionate about the world of coupons
What will you learn?
The conference is two days of content, conversations and engagement with coupon industry leaders discussing best practices, emerging trends and technologies via panels, case studies and research:
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Research, Surveys, Trends & Insights, and Case Studies on Changing Consumer Shopping Habits
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Hot topics including Artificial Intelligence (AI) in Promotions,Digital Coupon & Pricing Legislation, 2D Barcodes and Retail Media Networks
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Panels & Case Studies with Manufacturers and Retailers
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Fraud Mitigation
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Universal Digital Coupons Update: Benefits, Use Cases and Learnings
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Best Practices to Maximize Efficiency & Effectiveness while Minimizing Risk
We can't wait to see you in IN PERSON in October!
- Register for the conference (Scroll down for registration details)
- Reserve your hotel room Wyndham Lake Buena Vista ($192.75 ACP rate with resort fee)
- Closer to the event we will send you more details about the schedule of events
- Submit a coupon question so we know what you want to hear about during the conference!
Fill out the form below and we’ll get in touch, or contact John at (610) 789-9993.
SPEAKERS
SESSIONS
DAYS
Schedule
We have ample time set aside for you to connect with your industry colleagues,
including 2 receptions, 2 breakfasts, 2 lunches and multiple breaks throughout the conference.
Welcome Reception sponsored by CIC Monday, October 19, starting at 5:30 PM.
ACP Committee & Industry Partners Meetings.TBA
Lunch Sponsored by Krazy Coupon Lady
Introduction, Welcome, Antitrust
Conference Kickoff: Live! Consumer Panel, Introduced by Platinum Sponsor KCL
Live Consumer Panel with Kiersti Torok & Friends
Hear directly from consumers about:
✅ How they find coupons
✅ Where they redeem offers
✅ What drives engagement
✅ Their likes and dislikes regarding promotions
This candid discussion provides valuable insights straight from today’s shopper.
Moderator: Kiersti Torok, Torok the Coupon HunterSocial Commerce Conversion: Convert Digital Audiences Into Retail Buyers & Deliver Personalization at Scale
Learn how manufacturers are turning digital engagement into measurable retail sales through:
✅ Personalized consumer experiences
✅ Digital-to-retail attribution
✅ Social commerce best practices
✅ Scalable promotional strategies
Gold Sponsor Spotlight Corporate Traditions
Legislation Update & Panel
Join industry leaders for an engaging breakdown of the current legislative landscape. In this session, ACP Legislation Committee Chair Kathy Hayden, Inmar delivers an essential legal update of current legislation, while FMI explores key lobbying efforts and trends. Bill Wunner shares insights from the consumer viewpoint.
Rather than advocating for a single unified stance, this panel highlights diverse legislative activities, demonstrates how the ACP serves as a core fact-based resource to power state associations and FMI lobbying efforts, and empowers attendees to get actively involved
Break Sponsored by Pinpoint Data
Consumer Authentication Risk Mitigation
Promotions are only effective when they’re secure. Join Alik Rivkind, CEO of SigmaLedger, to learn how brands and retailers can better identify fraud, mitigate risk, and protect promotional investments while maintaining a positive consumer experience.
Alik RivkindThe Physical Advantage: Driving High-Trust Engagement with Print Coupons & Ads
In a marketplace saturated with digital noise, physical touch points create deep, lasting impressions. Rather than competing with digital channels, print media works alongside them to build trust, elevate engagement, and drive measurable conversions.
Debbie Gauthier, RRDFrom Home Runs to Redemption: How PepsiCo's Mountain Dew Baja Blast® Is Driving Real Time Engagement
Discover how PepsiCo and Zenivize turned live MLB moments into a season-long, nationwide engagement campaign. This case study reveals how every 420-foot home run triggered real-time mobile wallet rewards—driving over 500,000 product redemptions across 75,000+ retail locations. Learn how connecting live sports to smart promotional technology creates direct retail sales, captures valuable first-party data, and builds long-term 1:1 consumer relationships.
Elias Guerra, Zenivize & TBD PepsiChair Summary & Industry Awards
Reception with Sponsors
Breakfast with Sponsors
Introduction, Antitrust, Welcome
How an $18 Million Counterfeit Coupon Investigation came "Tumbling" Down
Learn how a Federal multi-year $18 million counterfeit coupon investigation unfolded. Even more importantly, we will overview the industry best practices that can prevent this from ever happening again.
Kit Leonard, Brand TechnologiesUnderstanding Shopper Expectations in Today's Promotional Landscape
✅ Digital and in-store coupon trends
✅ Consumer shopping behavior shifts
✅ Promotion effectiveness insights
✅ Key demographic redemption differences
Platinum Sponsor Spotlight: Krazy Coupon Lady
Every Coupon Counts: How a Shopper-First Promotions Strategy Drives Store Traffic
While most retailers protect their loyalty programs, limit manufacturer offer visibility and see third party apps and Universal as threats.. CVS flipped the script by putting the shopper first—ensuring savings are effortless whether they stem from ExtraCare, trade funds, or manufacturer offers. This session explores how treating offer types as complementary rather than competitive drove in-store traffic, improved coupon literacy, and reduced misuse without adding checkout friction. Attendees will analyze real-world CVS layering strategies and leave with a practical framework to evaluate which promotional restrictions protect true margin—and which just protect old habits.
Kelly, McKay, Heather Wheeler, Krazy Coupon Lady, Brianna Stetson, CVSACP Update
Break Sponsored by RPR, Inc
GLP-1 is Impacting Brands & Promotion Marketing, How to Navigate Macro-Trends, Fads and Changing Consumer Behavior
Unilever Case Study - Risk Challenges of Consumer Affairs Appeasement
Lunch Sponsored by Corporate Traditions
GTIN Accuracy Panel
TBA
Coupon Strategy in a Hyper-personalization Era
Coupon Strategy in a Hyper-personalization Era
✅ High-Return Priority
✅ Mainstream Personalization
✅ Redefining Coupon Strategy
✅ Strategy Meets Execution & Operational Modernization
Wrap Up and Raffle
Event Registration
We apply a 2.99% surcharge on credit card (CC) payments, which is not more than its cost. This fee is built into your cart total.
If you would like to pay via ACH or Check, please contact John.Morgan@couponpros.org. If you are NOT paying by CC, or there are surcharge fee restrictions in your state, please contact us for a coupon code to remove the surcharge fee from your payment.
FREE Member Registration
- One free registration per member company
- Thank you for your commitment to the ACP!
