A seasoned Client Service and Business Development professional, Adam Hobbs has nearly 20 years of experience in Media and Marketing. He began his career on the agency side with InterPublic Group (IPG), working for a variety of retail clients in Media Planning and Account Management roles. Adam then moved into Business Development, representing AOR services to agency prospects across CPG and Retail.

Since moving to the supplier side, Adam has worked extensively with data-driven solutions that enable advertisers to more effectively target and communicate with high-value consumers and accurately measure the results of their marketing activations. Over the last 10 years, Adam has spent time at several industry leaders in the consumer promotions and targeted media space, including Catalina, MaxPoint (acquired by Vericast), MobiSave (acquired by Fetch Rewards), and Inmar Intelligence, working with major advertisers to develop strategies that increase consumer engagement, build market-share, and drive brand sales, utilizing cutting-edge technology and consumer data solutions.