Amy Behm

Director, Community Engagement, GS1, US

Amy Behm is the Director of Community Engagement for GS1 US with a focus on the Retail Grocery sector. Amy has worked in the food marketing industry for over a decade, working in the content solution partner space with a focus on helping both brands and retailers in the consumer packaged goods industry improve content and adhere to standards.

Within her role at GS1 US, Amy leads the Product Information, images and Governance workgroup which focuses on bringing industry members to a common way of working, led by the use of standards, and serves on the organization’s core team leading efforts for Beyond the UPC, including 2D barcodes. Additionally, Amy has led recent pilot projects for GS1 US working with industry leaders on evaluating readiness for the upcoming FSMA 204 regulation.