Bill Beyea

Sr. Manager, Incentive & Shopper Insights, Inmar

Bill has been analyzing consumer promotions for more than 20 years. He began his career with VSI Targeting Systems—an industry-leading promotion targeting and optimization firm acquired by Inmar in 2005. Today, Bill leads Inmar Intelligence’s Incentives & Shopper Insights team, where he develops industry-leading trends reports and consumer research, delivering actionable insights to CPG and retail partners. He also spearheads Inmar’s annual and mid-year trends webinars, which attract nearly 1,000 registrants from across the industry.