Bill has been analyzing consumer promotions for more than 20 years. He started his career as part of the core team at VSI Targeting Systems – an industry leading targeting and optimization firm that was purchased by Inmar in 2005. In his current role, Bill leads the Promotion Intelligence Advisory Services team, providing optimization and analytical services to CPG brands including planning, execution, testing strategies, and post-event analyses. Bill’s team also develops Inmar’s promotion industry insights and trends publications.  Bill holds a degree in Psychology from the University of Connecticut.