Brett Watson

Chief Executive Officer, The Coupon Bureau

Brett Watson, a coupon industry veteran with over 12 years of experience, is the inspiring and compassionate Chief Executive Officer of The Coupon Bureau. Her strong ethics are foundational to the company’s success. As CEO, Brett leads a high-performing team tasked with ushering in the Universal Coupon standard. She drives both strategic direction and tactical execution, ensuring the industry’s vision becomes reality.

Collaborating with industry stakeholders on AI (8112) standards, Brett helps to shape the future of Universal Coupons to meet market needs. She values partnership alignment and communication, nurturing critical relationships. She also oversees TCB Partner Certification programs to ensure process compliance.