Brianna Stetson

Lead Director of Performance Marketing and Influencer Strategy at CVS

Brianna Stetson is Lead Director of Performance Marketing and Influencer Strategy at CVS Health where she and her team overseeing all things commerce and “brandformance”; ensuring that CVS shows up for shoppers everywhere the journey happens, from social and creator content to Search, retail media, loyalty, app and in-store.  As Lead Director of Performance Marketing & Influencer Strategy, she led CVS’s NIL athlete marketing program from concept to launch and was recognized with a 2023 Drug Store News Top Women in Business Excellence award for connecting downstream business results with upstream branding programs. Brianna and her team believe the customer journey increasingly starts long before someone walks into a store. Discovery now happens across social platforms, creator content, and search — and her team works to connect those surfaces so that by the time a shopper arrives at CVS, they’re highly informed and looking for a solution, not just a product. She brings a full-circle view of performance marketing to that work — having built acquisition programs in-house at Vistaprint, run them agency-side at Acceleration Partners, and now helping shape which programs earn their place in CVS’s plan.