Chris has over 12 years of experience in the coupons and promotions industry, having originally started his career at Target.  As VP of Retail and Promotions at DIGITS, he helps CPG brands implement best-in-class promotional strategies at major retailers.

Chris and the DIGITS team have planned, executed, and analyzed over 20,000 promotions in nearly every format imaginable for CPGs including Nestle, Purina, Kraft, Mondelez, General Mills, Froneri, Bayer, Kenvue, Newell Brands, Reynolds, and many others.  Especially passionate about emerging coupon technology, Chris’s role also includes helping brands prepare for activating 8112 Universal Coupons.