Elva V Lewis

EVP Client Success and Partner Development, The Coupon Bureau

Elva Lewis serves as the Executive VP of Client Success & Partner Development at The Coupon Bureau™. Since August 2022, she has been instrumental in driving industry adoption of the new AI (8112) Universal Coupon standard, equipping Consumer Packaged Goods (CPG) manufacturers and their marketing partners with the support they need to achieve breakthrough promotional success.
A veteran of the CPG space, Elva spent 24 years at Procter & Gamble, culminating in her role as Marketing Director of NA Promotions. During her tenure at P&G, she acted as the visionary architect behind several game-changing coupon and digital marketing promotion initiatives. After retiring from her corporate career, and before joining TCB, Elva successfully ran an independent marketing consultancy, providing strategic guidance to premier CPG manufacturers like Georgia-Pacific and Nestlé USA.