Elva V Lewis

EVP Client Success and Partner Development, The Coupon Bureau

Elva joined The Coupon Bureau in August of 2022 and is responsible for ensuring that CPG manufacturers, and the partners that bring their consumer marketing to life, are well equipped to achieve breakthrough levels of success with the new Universal Coupon AI (8112).  Prior to joining The Coupon Bureau full-time, Elva ran her own marketing consulting company and provided strategic consulting services to CPG manufacturers, Shopper Marketing and Promotion agencies.  Elva started her business career with Procter & Gamble, and is a former P&G Marketing Director.  She retired from P&G in September of 2009, after 24 years of service and achievement in multiple disciplines of the US business, and a three-year international assignment as the Pringles® brand manager for the UK and Ireland.

Elva is a CPG thought-leader in brand marketing and consumer promotions and is known for her strength in innovation.  While at P&G, she was the visionary architect of several game-changing initiatives in the promotions and digital marketing space, most of which are still operational today such as the P&GbrandSAVER® FSI coupon program, launched in the spring of 2003; P&GeSAVER® which was the first digital load-to-card coupon program in the CPG industry in 2007, and also in 2007, the introduction of P&G EverydaySolutions.com, which was P&G’s first portfolio-wide digital CRM platform.  

Elva is a native Texan, and a proud graduate of the University of Texas in Austin.  After retirement from P&G, Elva returned home and resides in Dallas, TX.