Jake Tackett

Director of Coupon & Rebate Products, Arrowhead Promotion & Fulfillment

Jake Tackett is Director of Coupon & Rebate Products at Arrowhead Promotion & Fulfillment and an ACP Board Member. He leads omnichannel incentives and industry standards work spanning GTIN/GS1 accuracy, 8112 enablement, 2D barcode readiness, and retail media measurement—aligning marketing strategy with the logistics and compliance that make promotions actually work.