Joe Licari

Chief Revenue Officer, RevTrax

Joseph Licari serves as Chief Revenue Officer at RevTrax, where he leads sales, client services, and strategic partnerships for one of the industry’s leading offer management and promotion platforms. Throughout his career, Joe has helped brands, retailers, and technology companies navigate the evolving intersection of digital promotions, shopper marketing, retail media, and consumer engagement
At RevTrax, Joe has been instrumental in transforming the company from a digital coupon provider into a comprehensive offer management platform, helping brands drive measurable performance, improve attribution, and connect promotions across an increasingly complex retail landscape. Joe is passionate about helping the industry modernize promotions through technology, data, and collaboration, and regularly works with leading brands to develop strategies that create value for marketers, retailers, and consumers alike.