Kathy Hayden

Sr. Vice President, Strategic Partnerships MarTech Division, Inmar

Kathy Hayden was recently promoted to a newly created position of SVP, Strategic Partnerships for the MarTech Division. Kathy joined the MarTech Division as SVP/GM, Customer Success in March 2021. Prior to joining Inmar, Kathy spent over 30 years in the CPG industry, working for both big and small companies including: Ralston Purina, PepsiCo, WhiteWave, Danone (post the merger), Amplify Snacks and Perfect Snacks. Throughout her career, Kathy has had important executive leadership experiences across sales, category management, trade, marketing and insights in addition to building teams and developing talent.

As the SVP, Strategic Partnerships , Kathy’s priority is to advocate for Retailer and CPG interests across the Industry. Kathy will accomplish this by investing time actively participating in critical Industry Associations and Events, collecting Executive Level insights on the problems retailers and advertisers are facing. By combining her industry experience and Inmar’s insights, with the VOC, it will accelerate the ability to advance technology improvements designed to solve for the increasing demand for personalization while respecting consumer privacy.