Ken Conrad

Director, Marketing/Client Services, Pinpoint Data, LLC

Ken leads the Account Management team for Pinpoint Data. In his years in the industry, Ken has become a subject matter expert on couponing best practices and coupon data management. His work with Pinpoint Data has included extensive consulting and guidance to Pinpoint’s many manufacturing clients regarding family coding, coupon development and standards implementation, as well as support for Pinpoint’s Internet-based products, including CouponChekTM, Family Code ManagerTM, Product Data DispatcherTM, Barcode WizardTM, and the Promotion Manager™.

Ken is an active participant in industry events and has shared his expertise in family coding and barcoding issues in numerous presentations. He has developed and regularly conducts online training and informational seminars for Pinpoint clients and other industry audiences.

Ken works closely with Pinpoint Data’s product team, acting as a liaison between its clients and its development efforts to continue Pinpoint’s reputation for responding to market needs.