Pam Samaniego

Coupon Industry Insights, Catalina

During Pam’s tenure with Catalina, her functional assignments have been diverse, including client service, analytics, operations, new business, new product development, quality, creative services, and fraud management. As a result of her breadth of company experience, she serves as internal and external operations consultant and subject matter expert for variety of Catalina business transformation projects.

Pam Samaniego is also Catalina’s coupon industry liaison, and represents the company on the board of directors for the Association of Coupon Professionals (ACP). The focus of her work with the ACP is to develop and support industry best practices, promote industry education, and maintain strong business relationships with industry partners. She was the conference co-chair for the 2007 and 2013 Industry Coupon Conferences, served for many years as the ACP secretary, and was elected in 2018 to serve as ACP treasurer.