Rob Froehlich

Group Director, CPG Sales, Infillion Catalina

Rob Froehlich is Group Director, CPG Omni-Channel Solutions at Infillion Catalina. He leads a team that manages client relationships to deliver consumer promotions, full funnel media, and omnichannel activations for brands across food and beverage, home and personal care, alcoholic beverages, and OTC. With 15 years at Catalina, and nearly a decade of prior sales leadership and trade marketing experience at a Fortune 200 CPG company, Rob brings a thoughtful, data-informed perspective to building relevant, measurable promotions. Rob also leads go-to-market for CatalinaRx, Infillion Catalina’s dedicated solution for pharmaceutical and healthcare marketers.