Val Stark

President, S.M.S. Promo

Val has been involved in the coupon industry for over thirty years. He spent over fourteen years in the promotional purchasing department of Ralston Purina responsible for all in-pack, on-pack, direct mail and F.S.I. coupons among other promotional activities including games and sweepstakes. He has since been involved in managing sales activities for National Accounts for the print side of the couponing production.

Val is currently the Director of S.M.S. Promotional and is involved with the consulting, planning, creation and production of promotional campaigns which includes, coupons [in-packs and on-packs] and games and sweepstakes. He is well versed in all aspects of the coupon industry including inserting and onserting equipment, fraud deterrents and coupon art development. Besides the couponing industry, S.M.S is also involved with all aspects of the planning and production of types of Promotional items, printed and Advertising Specialties, handouts and wearables.